Mintzberg and Waters (1985)

In my first YouTube tutorial video, we look at

Mintberg, H. and Waters, J. A. (1985) ‘Of Strategies, Deliberate and Emergent’, Strategic Management Journal6(3), 257-252

A YouTube Reading List for Practitioners and Students of Management

One of the issues with strategic management (and business management more generally) is that the folklore of academic writing is passed down the generation, from professor to student, without a critical reading of the original works, or without a read at all.

Business text books excerpt the salient points from academic articles, and can miss the nuances of the text.

At Oxford, students are required to read 10-20 articles per week which they synthesize into a tutorial essay.

Some of us do not have the luxury of being able to study for a degree full time, and may not have access to the original articles – although sites such as Google Scholar and ResearchGate are starting to break down the barriers to access to academic works.

I am starting a series of YouTube videos to cover a relatively broad area – general management, strategic management, and other bits and pieces that I find interesting.

I will upload these to my YouTube channel.  I hope you find them interesting.  Please do leave comments on the video’s page on YouTube, and consider subscribing to my channel for a (hopefully) regular dose of academic articles to keep you thinking about management a little more critically.

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Categorised as YouTube