Agent-Based Strategizing: New Book Published at Cambridge University Press

My new book, Agent-Based Strategizing, has been published at Cambridge University Press. It is available to download for free until 31 July 2019 at the link below. The book is an overview of how agent-based modelling has been (and can be) used in strategic management.

https://www.cambridge.org/core/elements/agentbased-strategizing/4AD9D0D7416DE46AEB7F1A5478772ACF

Abstract: Strategic management is a system of continual disequilibrium, with firms in a continual struggle for competitive advantage and relative fitness. Models that are dynamic in nature are required if we are to really understand the complex notion of sustainable competitive advantage. New tools are required to tackle challenges of how firms should compete in environments characterized by both exogeneous shocks and intense endogenous competition. Agent-based modelling of firms’ strategies offers an alternative analytical approach, where individual firm or component parts of a firm are modelled, each with their own strategy. Where traditional models can assume homogeneity of actors, agent-based models simulate each firm individually. This allows experimentation of strategic moves, which is particularly important where reactions to strategic moves are non-trivial. This Element introduces agent-based models and their use within management, reviews the influential NK suite of models, and offers an agenda for the development of agent-based models in strategic management.

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